- Advice
- Introduction by Derek Sivers
- Be Considerate : Think of everything from their point of view
- Constantly ask, What do they really want?
- Reach them like you would want to be reached
- They know nothing about you. Don't assume anything.
- Read about new music. Use the tricks that worked on you.
- Have the confidence to target
- If you don't say what you sound like, you won't make any fans
- Proudly exclude some people
- The Most Expensive Vodka
- If you target sharp enough, you will own your niche
- Bad Targeting Example: progressive rocker targetting teenybopper
- Grab people's attention, senses and emotions
- Touch as many of their senses as you can
- Never use corporate-speak
- Leave 'em wanting more
- All the world's a stage. What character are you?
- Imagine a play with 1000 actors on stage
- Be an extreme version of yourself
- Even conservative legends were extreme
- Well-Rounded Doesn't Cut
- Think test marketing - proof of success
- Test. Improve. Perfect. Announce.
- A good biz plan wins no matter what happens
- Was 10%, now 90%
- DIY = Decide It Yourself
- This is only a test. See what happens.
- Business is Creative
- Captain T
- The Power of People
- Someone you know
- Be a friend, not a mosquito
- Persistence is Polite
- Stay in close touch with hundreds of people
- Get used to the idea of database and quantity
- Database tips
- Meet three new people every week
- Always think how you can help someone
- Get personal
- Don't be afraid to ask for favors
- Small gifts go a long way
- Life is like High School
- Shining example: Rayko
- Make these habits, and they won't seem hard
- More thoughts about people
- The Power of Words
- Why words matter more than ever
- A short description - 10 seconds or less
- How to describe your music
- Hillbilly Flamenco
- Tell people why they should care
- Blah blah blah... What NOT to say
- Think like a person or poet, not a musician
- Have fun - do NOT be corporate
- Or you can not talk at all
- Tools and Skills
- Know the important skills
- Promo box on your desktop
- Your Interactive Website
- Big Strategies
- Call the destination, and ask for directions
- Put your fans to work
- Make your success a we or us. Include everyone.
- Photos of your audience on your website
- Go where the filters are
- Assume the basic sale, and go for quantity
- Have someone work the inside of the industry
- Be a novice marketer, not an expert
- Extreme results = extreme actions
- Stay In Over Your Head
- If this is draining your energy, please stop!
- Compass in Your Gut
- How to get into the college market in 4 steps
- A Musician's Advice About the College Market
- The Philosophies of Fame (source anonymous)
Think test marketing - proof of success
