• CDBaby.net
• Sell Your Music
• Digital Distribution
• In Stores
• Live Sales
• Advice

• Advice
• Introduction by Derek Sivers
• Be Considerate : Think of everything from their point of view
• Constantly ask, What do they really want?
• Reach them like you would want to be reached
• They know nothing about you. Don't assume anything.
• Read about new music. Use the tricks that worked on you.
• Have the confidence to target
• If you don't say what you sound like, you won't make any fans
• Proudly exclude some people
• The Most Expensive Vodka
• If you target sharp enough, you will own your niche
• Bad Targeting Example: progressive rocker targetting teenybopper
• Grab people's attention, senses and emotions
• Touch as many of their senses as you can
• Never use corporate-speak
• Leave 'em wanting more
• All the world's a stage. What character are you?
• Imagine a play with 1000 actors on stage
• Be an extreme version of yourself
• Even conservative legends were extreme
• Well-Rounded Doesn't Cut
• Think test marketing - proof of success
• Test. Improve. Perfect. Announce.
• A good biz plan wins no matter what happens
• Was 10%, now 90%
• DIY = Decide It Yourself
• This is only a test. See what happens.
• Business is Creative
• Captain T
• The Power of People
• Someone you know
• Be a friend, not a mosquito
• Persistence is Polite
• Stay in close touch with hundreds of people
• Get used to the idea of database and quantity
• Database tips
• Meet three new people every week
• Always think how you can help someone
• Get personal
• Don't be afraid to ask for favors
• Small gifts go a long way
• Life is like High School
• Shining example: Rayko
• Make these habits, and they won't seem hard
• More thoughts about people
• The Power of Words
• Why words matter more than ever
• A short description - 10 seconds or less
• How to describe your music
• Hillbilly Flamenco
• Tell people why they should care
• Blah blah blah... What NOT to say
• Think like a person or poet, not a musician
• Have fun - do NOT be corporate
• Or you can not talk at all
• Tools and Skills
• Know the important skills
• Promo box on your desktop
• Your Interactive Website
• Big Strategies
• Call the destination, and ask for directions
• Put your fans to work
• Make your success a we or us. Include everyone.
• Photos of your audience on your website
• Go where the filters are
• Assume the basic sale, and go for quantity
• Have someone work the inside of the industry
• Be a novice marketer, not an expert
• Extreme results = extreme actions
• Stay In Over Your Head
• If this is draining your energy, please stop!
• Compass in Your Gut
• How to get into the college market in 4 steps
• A Musician's Advice About the College Market
• The Philosophies of Fame (source anonymous)

Have fun - do NOT be corporate

Never use corporate marketing-speak.

Be weird.

Be a real person.

Sound like one person speaking to one person.

This is a big reason why it's COOL to be indie instead of corporate.

Real people respond better to the weird fun stuff.