In-Store Distribution : Important Details
What it Won't Do:
- The distributor will not just be placing CDs into stores. The stores have to BUY it one-way from the distributor if they want to sell it. (This is IMPORTANT for you to understand!)
- The distributor will not be accepting returns, which means stores will consider this a special-order item.
- In other words : your fans won't just find it sitting in the bins at any of these stores. Your fan will have to talk to the person at the counter, and place a special-order for it.
- Being available in a database won't make hundreds of stores order it. Usually the store will only order your CD from Super D if someone has already come into their store and paid for a special-order of your CD in advance. Unless you are doing a special promotion with a store to get them to buy a few copies then send your fans to that store to purchase it.
How the Money Works:
- Like any normal sale on cdbaby.com, you set the selling price at whatever you want, and we keep a $4 cut.
- Yes, you get the SAME price as if someone had bought it on cdbaby.com
- Super D will take this price, and mark it up a couple dollars to the retail store
- The retail store will mark it up as they wish, usually 30-50% over the price they got it from Super D
Want to Make a Lower Wholesale Price for Stores?
- There are two ways to make your price more attractive to stores (and make it more likely to sell).
- Both of these are found in your members login area when you choose EDIT ALBUM INFO, and edit the “Distribution and Discounts” section:
Use “DISTRIBUTOR AND QUANTITY DISCOUNT” to set a 10% to 50% discount on your CD
- We recommend a 30-40% discount so retailers can purchase your CD at the same prices they usually purchase other CDs from Super D.
- This will NOT affect your single-CD sale price on cdbaby.com (only quantity discounts and Super D sales)
- CD Baby still keeps a flat $4 cut off of the selling price.
Or you can use “$5 SPECIALS” to set your price to $5 to the distributor, so your CD will retail for around $10
- If you use this special tool to set your price at $5, we lower our cut to $2, so you get $3 per CD sold.
- Neither of these two choices will lower your price of your CD on your CD Baby page, for people buying one copy of your CD. You can still have a CD that is $14 on cdbaby.com, for example, but set a 50% discount so that it is $7 to the distributor and people who buy multiple copies on cdbaby.com.