• CDBaby.net
• Sell Your Music
• Digital Distribution
• In Stores
• Live Sales
• Advice

• Advice
• Introduction by Derek Sivers
• Be Considerate : Think of everything from their point of view
• Constantly ask, What do they really want?
• Reach them like you would want to be reached
• They know nothing about you. Don't assume anything.
• Read about new music. Use the tricks that worked on you.
• Have the confidence to target
• If you don't say what you sound like, you won't make any fans
• Proudly exclude some people
• The Most Expensive Vodka
• If you target sharp enough, you will own your niche
• Bad Targeting Example: progressive rocker targetting teenybopper
• Grab people's attention, senses and emotions
• Touch as many of their senses as you can
• Never use corporate-speak
• Leave 'em wanting more
• All the world's a stage. What character are you?
• Imagine a play with 1000 actors on stage
• Be an extreme version of yourself
• Even conservative legends were extreme
• Well-Rounded Doesn't Cut
• Think test marketing - proof of success
• Test. Improve. Perfect. Announce.
• A good biz plan wins no matter what happens
• Was 10%, now 90%
• DIY = Decide It Yourself
• This is only a test. See what happens.
• Business is Creative
• Captain T
• The Power of People
• Someone you know
• Be a friend, not a mosquito
• Persistence is Polite
• Stay in close touch with hundreds of people
• Get used to the idea of database and quantity
• Database tips
• Meet three new people every week
• Always think how you can help someone
• Get personal
• Don't be afraid to ask for favors
• Small gifts go a long way
• Life is like High School
• Shining example: Rayko
• Make these habits, and they won't seem hard
• More thoughts about people
• The Power of Words
• Why words matter more than ever
• A short description - 10 seconds or less
• How to describe your music
• Hillbilly Flamenco
• Tell people why they should care
• Blah blah blah... What NOT to say
• Think like a person or poet, not a musician
• Have fun - do NOT be corporate
• Or you can not talk at all
• Tools and Skills
• Know the important skills
• Promo box on your desktop
• Your Interactive Website
• Big Strategies
• Call the destination, and ask for directions
• Put your fans to work
• Make your success a we or us. Include everyone.
• Photos of your audience on your website
• Go where the filters are
• Assume the basic sale, and go for quantity
• Have someone work the inside of the industry
• Be a novice marketer, not an expert
• Extreme results = extreme actions
• Stay In Over Your Head
• If this is draining your energy, please stop!
• Compass in Your Gut
• How to get into the college market in 4 steps
• A Musician's Advice About the College Market
• The Philosophies of Fame (source anonymous)

Be an extreme version of yourself

Define yourself.
Show your weirdness.
Bring out all your quirks.

Your public persona, the image you show to the world, should be an extreme version of yourself.